Last week the New York Times broke news of a top secret lab where secret Googlers are tinkering on more than 100 fantasy projects that may or may not ever come to market. It’s called Google X Lab and it’s filled with robots, self-driving cars (those are definitely real) and real-world devices not traditionally connected to the Internet that will be wired-up into a future Web of Things.
What if Google doesn’t get connected devices any better than the company allegedly “doesn’t get social” technologies, though? Just because the advertising and search giant is working on it doesn’t mean Google can really build an elevator to space, of course. In the mean time, other companies are building connected device technology that sounds futuristic but is actually going to market right now. Those companies may compete with Google in the future; just as Google didn’t invent the search market it now owns, incumbents can’t rest easy yet just because they’re first, either. But what they’re bringing to market already is pretty cool.
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